Share of the American Wallet: Insight on Reliable Indicators of Giving in America

Each year, the Consumer Expenditure Survey (also known as CES; a program providing data on expenditures, income and demographic characteristics of consumers in the U.S) is conducted for the Bureau of Labor by the Census Bureau. Based on the 2014 CES, the Bureau sampled 7,100 consumer units by interv...

8 Major Types of Nonprofits

A nonprofit organization is a business that is tax-exempt by the IRS. The profits of this type of business are not distributed among the owners and shareholders, rather, it uses its surplus revenues to further achieve its purpose or mission (more often than not, for charitable purposes). Donations m...

Giving USA Report 2017: Giving is Steadily Growing

The Giving USA Annual Report is a pioneering publication reporting on the sources and uses of charitable giving in the United States. For over 60 years, nonprofit leaders, fundraisers, donors and volunteers, scholars and other individuals who work within the charitable sector have counted on Giving ...

3 Things to Consider Before Your Brand Takes a Political (or Any Type of) Stand

3 Things to Consider Before Your Brand Takes a Political (or Any Type)Stand  According to Global Strategy Group, 56% of Americans believe corporations should engage in sociopolitical dialogue. For example, Starbucks has taken a stance on fair trade and coffee. They are now committed to buy...

What is Content Strategy and Why do You Need it?

What is Content Strategy and Why Do You Need it? What is content strategy? Content strategy refers to the planning, development and management of content whether by print or by web. The goal is to distribute the content to a target audience in order to bring new traffic and therefore new c...

The Difference Between Customer Engagement and Consumer Acquistion

Customer engagement and customer acquisition are parallel functions to the customer life cycle. Customer life cycle include the different stages that a customer undergoes when seeking a product, service or solution all the way to the ‘post-purchase stages’ of the process. As a business o...

Cause Marketing Is On The Rise

 Cause Marketing has been steadily on the rise and there’s no denying it. Consumers are now choosing to buy more from brands that are playing their part as socially and/or environmentally responsible citizens. It makes sense. Whether you’re the consumer, non-profit or for-profit, it...

CoachArt: Changing Children’s Lives One Lesson at a Time

As spring break comes barreling around the corner and children start heading back to class, we can’t stop thinking about and admiring the non-profits dedicating their time to helping children. One of the ones we’ve had our eye on for awhile now is CoachArt, an incredible organization tha...

Healthy Child Healthy World

We all want to make the world safer and healthier for the following generation, but one organization that’s truly following through with this is Healthy Child Healthy World. As a leader in children’s environmental health, Healthy Child Healthy World has brought to light many issues regar...

How Companies Benefit from Giving Back

In this day and age, it has become increasingly beneficial for companies to give back. It’s true, and not just because it makes you look good. We’ve found that socially responsible companies actually benefit in other, more internal ways as well......

5 Ways to Travel and Still Give Back

In this day and age, it has become increasingly beneficial for companies to give back. It’s true, and not just because it makes you look good. We’ve found that socially responsible companies actually benefit in other, more internal ways as well......

How Career Gear is Changing How We Give Back

There are so many non-profits focused on helping people in need, but one that you need to hear about is Career Gear. Founded back in 1999, Career Gear initially focused on supplying suits to men who needed a proper suit to interview for jobs. Nearly 20 years later, the organization has expanded its ...

15 Philanthropic Fashion Brands You Need to Know About

 There are so many incredible fashion brands that have made it their purpose to give back. Which is why this list will never be entirely complete, as each company deserves recognition. But we’ve attempted to put it together: a list of some of our favorite online fashion brands that give b...

How PAWSLA is Preserving the Human-Pet Bond

Animals can tremendously impact the lives of practically everyone, from hyperactive children to the disabled. Their companionship has the power to heal us mentally and emotionally, aiding us through the hard times and lovingly accompanying us through the best times. But pets aren’t always the ...

The Time To Grow Part 2: Making It Happen

Ready to make your non-profit grow? Last time, we discussed how to look at your non-profit and see if growth was the right thing for you. Trying to expand isn’t the right thing for everyone, but if you’ve discusses it with your board and you feel like your organization would be...

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