SOLUTION
PRIDE Month campaign that is supported by dozens of LGBTQ non profit organizations.
We connected Bud Light with the LGBTQ community in support of PRIDE Month. A video series was designed, produced, edited and distributed that told the story of members of the LGBTQ community. The videos were distributed to a target audience through our custom NPBI (Non-Profit Brand Influencer Marketplace). More than 4 million impressions were delivered by the end of the campaign. Our non-profit partners received much needed donations and the support of Bud Light and countless customers were inspired.