CHALLENGE

Authentically and effectively connect the brand with the LGBTQ community.

SOLUTION  

PRIDE Month campaign that is supported by dozens of LGBTQ non profit organizations.



We connected Bud Light with the LGBTQ community in support of PRIDE Month. A video series was designed, produced, edited and distributed that told the story of members of the LGBTQ community. The videos were distributed to a target audience through our custom NPBI (Non-Profit Brand Influencer Marketplace). More than 4 million impressions were delivered by the end of the campaign.  Our non-profit partners received much needed donations and the support of Bud Light and countless customers were inspired. 

SERVICES  

-Create content messaging/storyboards

-Organization of production schedule

-Site scouting

-Interview planning and execution 

-Video production 

-Editing

-Design media assets

-Amplification (including social, digital

publishers and Groundswell's secret sauce)

-Launch earned media campaign

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11041 Santa Monica Blvd. - Suite 410

Los Angeles, CA 90025

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