CHALLENGE  

How to capture data for 3,500 attendees. 



Domo’s main competitor, Tableau, was hosting a user conference for 16,000 of their customers. Recognizing this immense opportunity to reach their target audience, Domo needed a strategy to get in front of thousands of their ideal customers. The goal: capture their attention and convey the benefits of their product offerings.  

SOLUTION  



A multi-experience awareness campaign. 



We developed the theme of “DOMO Heaven”, and created a series of can’t-miss events and exclusive destinations including: - Party with a performance from Snoop Dogg - A branded lounge directly across from the Austin Convention Center,

which included a happy hour, nightly DJ, and 24/7 food and prizes - Evening event with a performance from Flo Rida - Flash mob, stilt walkers, and branded taxis and pedicabs

We ultimately captured data for 6,000 attendees – 2,500 more than the goal. We also generated articles in Forbes and Business Journal, as well as in local and national media. 



SERVICES 

-Event consulting

-Event negotiation

-On-site brand activation
-Pre event communication and planning

-Program recap including ROI analytics and impressions

CONTACT US

FOLLOW US

SEND US  SNAIL MAIL

11041 Santa Monica Blvd. - Suite 410

Los Angeles, CA 90025

Groundswell Group 2017, All Rights Reserved.