SOLUTION
Harness the power of the influencer
We promoted the tour through content on multiple platforms, and brought in non profit partners to spread the message in Kansas City, St. Paul, Chicago, Detroit, Columbus, Buffalo, Uncasville, Philadelphia, Washington DC, Montreal, Toronto, Boston, New York, Charlotte, Ft Lauderdale, Tampa, Atlanta, San Antonio, Houston, Denver, Salt Lake City, Los Angeles, Las Vegas, Phoenix, San Jose, Seattle, Vancouver and Portland. These partners not only gained exposure for their causes, they received a portion of each ticket sold.