CHALLENGE

Connecting with the LGBT/HIV/AIDS communities.



GroundSwell Group leads the customer acquisition and cause marketing programs for Quest Diagnostics. For their nationwide 2016 AIDS Walk sponsorships, they needed a strategy to amplify their commitment to LGBT, HIV, and AIDS communities in major cities across the country.

SOLUTION

Bring in activation partners around the country

We partnered with local non-profits in dozens of cities including Chicago L.A, New York, Kansas City, Buffalo, Portland, New Orleans, Houston, Miami and many others. Because these organizations delivered Quest’s message, it had deeper reach and more impact, resulting in donations and the forming of relationships between Quest and the
LGBT, HIV, and AIDS communities.


SERVICES  

-Complete event planning and execution

-On site activation and consumer engagement
- Concept development
-Recruited influencers in HIV/AIDS/LGBT community

-Audio/video production

-Media promotions including audio, video and social media
-Designed and executed unique give-aways
- Program recap including ROI analytics and impressions

CONTACT US

FOLLOW US

SEND US  SNAIL MAIL

11041 Santa Monica Blvd. - Suite 410

Los Angeles, CA 90025

Groundswell Group 2017, All Rights Reserved.