CHALLENGE  

Launching a New Brand at SXSW.



Auction.com was one of the most respected companies in online real estate. When they changed names to TenX, they needed to create awareness about the new brand. But by launching at SXSW, it would be difficult to capture the interest of attendees from the technology and real estate industries

SOLUTION  

Make it impossible to not notice

Due to our extensive industry relationships, we secured and managed the exclusive promotional partnership with SXSW Interactive at the Major Sponsorship level. Then we designed and executed throughout the event including:

- A street closure structure
- Austin Convention Center lounge
- Interactive tradeshow booth including hologram technology
- Launch party featuring Grammy-award winning musician Gary Clark Jr., celebrity chef Richard Blais, and world renowned DJ and drummer Tony Royster Jr.
- Outdoor music stage activation
- Client inclusion in panel discussions.

SERVICES

-Concept development for launch party, as well as all branded and interactive experiences- Complete planning, execution, budget preparation and project management

-Construction, vendor and caterer management

-Created and deployed multi-media and social media campaigns
- Created and deployed transit, billboard, and pedicab promotions throughout Austin

-Curated speaking panels with industry leaders

- Program recap including ROI analytics and impressions

CONTACT US

FOLLOW US

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info@groundswellgroup.com
323-686-1241

11041 Santa Monica Blvd. - Suite 410

Los Angeles, CA 90025

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