We created Youth Baller Network (YBN), a weekly video show that resonates with the 8-15 year-old demographic. The show includes youth sports highlights and interviews with youth and professional
athletes. YBN serves a dual purpose: it creates awareness of young athletic talent, and helps less
fortunate children gain access to the sports they love through donations to local leagues.
YBN is currently a featured content choice on Virgin America and our YouTube channel,
with distribution soon being extended to popular retailers.