Quest Diagnostics

Objective: Connecting and amplifying with the LGBT/HIV/AIDS communities for their nationwide, annual AIDS Walk.

Solution: Bring in activation partners around the country. We partnered with local nonprofits in dozens of cities including Chicago L.A, New York, Kansas City, Buffalo, Portland, New Orleans, Houston, Miami and many others.

Services: Complete event planning and execution, on site activation and consumer engagement, concept development, recruited influencers in HIV/AIDS/LGBT community, audio/video production, media promotions including audio, video and social media, designed and executed unique give-aways, program recap including ROI analytics and impressions.

Objective: Connecting, educating and amplifying messaging around tick borne disease with the mom and active lifestyle communities in the Northeast.

Solution: Produced educational video content from doctors and other experts in the field of tick borne disease. Distributed the content to an audience of 5,000,000 moms and outdoors people through a curated network of digital publishers.

Services: Secured experts in the field, wrote scripts and storyboard. Produced and directed video content creation. Curated a network of geo-targeted digital publishers to air the videos to the target audience.